Finally, multi-level and network marketing companies are going for a giant step of progress in providing their downlines with automated marketing systems. They have moved in to the 21st century and so are using technology to greatly help people build their network marketing businesses. I myself am involved in two companies who provide these automated marketing tools. These forward-thinking companies are taking the one-one-one restaurant presentation out of Starbucks and onto the web with sites such as gotomeeting.com, where the same presentation could be given to an organization all at once, instead of to one person at the same time. These businesses are finally recognizing the inefficiency of old-fashioned MLM marketing techniques and so are doing things to help their multi level marketing builders become successful more quickly and easily than previously. Let’s now discuss the automated marketing system that actually leads an interested prospect, step-by-step, to the desired final result of becoming a member of your network marketing downline.
So, what exactly IS an automated marketing system? Usually it contains a few key components. The first and most important element of the system is a lead capture page, often known as a landing page. This can be a website that someone may visit as a result of advertising, either online or offline, to find out more information about something, service or business. Usually on the lead capture page of the automated marketing system there is some cleverly written copy, or perhaps a video for them to watch, that will cause the person to want more info and go further down the line toward becoming a member of your organization. An essential feature of the lead capture page may be the opt-in form. This form asks the individual viewing the site to provide you with their name, email address, and if you desire, even their contact number, before you provide them with more information.
That is really exciting, because this one step, and whether they choose to take it, is what separates the info gatherers from the people who are hot for whatever it really is you will need to offer. Are you aware the significance of what I simply wrote? The people who complete the opt-in form have raised their hands and showed you they are very interested in what you have to offer, and they are giving you permission to market to them. Each person who opts in to your site becomes what’s known as a pre-qualified lead, this means they have just pre-qualified themselves as an interested prospect! That has just eliminated a lot of the work for you in finding out who would like to hear your story and who doesn’t. With that certain landing page, just how many people did you have to speak to as a way to obtain their contact information? In many instances, zero one! Sure, occasionally you will talk with someone in the course of your day and verbally send them to your internet site (squeeze page).
Even right there for the reason that one step can you observe how the conversation has changed? You are not trying to sell the whole idea there and create another ending up in them, you’re just sending them somewhere to obtain additional information on their very own, and if they want to know more, they’ll let you know! More importantly though, with this particular automated lead generating marketing system, once you get all the components ready to go and you also are driving traffic to your website (more about this in a forthcoming article), it really is on autopilot for you personally! Are you beginning to understand how valuable this sort of automated marketing system can be?
Once the reader has opted in to receive more information, that’s where the MLM companies with automated marketing systems truly deliver. Some excellent companies provide you, the network marketer, with excellent marketing pieces that explain the business to the prospect in one or a series of videos, and they give a way for the chance to do this. By that After all there is usually a link for them to subscribe or look at your waiting list, making it virtually effortless that you can bring them under you in your downline. Should they don’t sign up then and there, though, all isn’t lost. That is where the next key component of a good automated marketing system is necessary.
The next important part of an automated marketing system is what is called an autoresponder. Remember well when your prospect opted directly into your marketing system for more information about your business? Well, they handed you valuable information regarding themselves – their name, their email, and depending on opt in form, their contact number. The autoresponder enables you to collect those email addresses and keep them stored in a database so that you could easily send follow-up emails to them as a group, rather than sending out individual emails.
Do you know what else autoresponders can perform? You can setup a number of emails and designate which days you’ll send them to each prospect, even if they were put into the database on different days! So, you merely have to write them once, the autoresponder takes care of the rest. It is sheer genius. One of these of an autoresponder site is aweber.com. automated marketing There are certainly others as well. Better yet, the MLM and network marketing companies who are offering you automated marketing systems will often have an autoresponder in place for you as part of that marketing system!
Ultimately, a good MLM automated marketing system drives your prospects to join a live recruiting webinar that’s usually done by the master marketers of the business, using sites like gotomeeting.com or gotowebinar.com. This is invaluable for you, because let’s face it, anyone in the beginning of their network marketing career isn’t very savvy at giving the presentation and making conversions happen; that comes with practice and hearing the masters.Through the use of all the components described above within an automated marketing system to build your MLM or multi level marketing, you can see that many more opportunities for people to join up with you’re provided. It no longer depends upon that 5 minute conversation you have with them on a chance meeting throughout your day.